Haier Group was established in 1984,and has developed from a merely refrigerator manufacturer in the very beginning to an enterprise that sets its foot in areas like appliances,communications,IT digital products,furniture,stream,finance,real estate and biological pharmacyAnd now Haier is a worldwide leading provider for solution of wonderful lifeIn 2014,Haier achieved a global turnover of RMB 2007 billion with a total profit of RMB 15 billion,and the growth in profit was 3 times that in revenue;it also achieved an online turnover of RMB 548 billion with a 2,391% yearonyear growth rateAccording to the statistics of Euromonitor,an authoritative investigating agency in consumer market,Haier shared 102% of global retail volume in 2014,ranking the first among large appliances in the world for six years in a row

Haier Group has devoted itself to becoming the favorite local brand of global consumers for many years with practicing overseas marketing strategy of localization of researching,manufacturing and marketing and has achieved a great gradeSo far,Haier has 5 R&D centers,21 industrial parks and 66 trading companies all over the world,with users from more than 100 countries and places

Haier Group is transforming from a manufacturer of household appliances to a platform that incubates entrepreneurs (maker)Massive makers and small enterprises are gathered in Haier's two entrepreneurial platforms,Qingdao Haier and Haier Electronics,which realize the innovation growth and collect massive client resources by using the ecosystem resources of Haier on the open platforms

The smart home platform,with Qingdao Haier as its main component,devotes to the transformation from hardware to solutions by smart home U+ life platform,Internet factory construction connecting interactive platform in parallel and ecosystem,and provides the solutions of wonderful life in the Internet age,and finally achieves the best experience of users in the full flow of interactivity,trading and deliveryThe value interactive platform,with Haier Electronics as its main part,devotes to realizing the transformation from manufacture to service,and creating an interactive platform of user value with reality fusion,centered on Internet of Things and logistics service,which is transformed from traditional logistics to service provision during which it creates interactive value of users and builds an open platform led by user experience in the Internet age

Haier Group devotes to creating the investment driven platform and “paid by users” platform,and driving the employees to become the entrepreneurs of the open and innovative platform by the innovative winwin model that integrates employees with market objectives,which enables creating value for users while realizing their own value