The National Institute of Strategic Communication (NISC) at Peking University, China is a scientific research and education institution dedicated to the study of modern national information and public opinion governance. The main research and consulting fields of the Institute involve national external communication and image construction, international intergovernmental and non-governmental public diplomacy, media communication and external liaison of Chinese local governments, communication strategy in the international development of Chinese large enterprises, National Internet Governance and formulation of media industry development policies, etc.